Business Research Report Paper Example | Topics and Well Written Essays - 1000 words

Business Report - Research Paper ExampleHarvey Norman barely survived with impending lawsuits and losings experienced from giving out very high discounts to attract customers. The Reject shop on the otherwise hand posted a good increase in net and sales in that year. The attach to opened 18 new stores in that year and was able to repay much of its debts (Roth, 2013). The Reject Shop can sustain a downturn in the economy because its average unit price is A$9.00 (in 2011). As of today, the unit price is A$10.04. Even if the domestic market failed, The Reject Shop would in all likelihood survive (Greenblat, 2011).In an attempt to avoid losses and survive in the industry, the Harvey Norman Holdings Limited misled their customers by false advertisements. The federal court hit the company with a $1.25 million fine. The judge ruled in favor of the Australian Competition and Consumer commission saying that the company deliberately and blatantly disregarded the impartiality while conduc ting a calculated and misleading campaign (Appliance Retailer, 2012, p.4). The Reject Shop has not been involved in such bad publicity. When the industry domestic market was low in 2012, The Reject Shop suffered well-nigh loss like all the other retail companies but did not do illegal flood to make more money.Metrics is the first thing looked at with any investment. The Reject Shop has a return on candour of more than 40 per centime for every year in its embodied life (Greenblat, 2011). Its debt is smaller or none existent and it is maintaining its return on equity despite its equity growing. This means that The Reject Shop is a good investment. The return on equity combined with little or no debt signals that the company has a strong competitive advantage. Moreover, a poll showed that 90 per cent of consumers knew about The Reject Shop. This means that the markets place strong position and the brand sentiency support the return in equity. In the recent years, its equity has r isen threefold while its profits have